Asia Pallet Express
APX is sharing the mission of building Asia's largest pallet network, making partial truckload (LTL) shipping as easy as sending a parcel. The Bangkok-based start-up is revolutionizing the trucking industry in Thailand and Southeast Asia with a secure, scalable logistics platform and professional logistics services that directly connect shippers and carriers.
Services
Visual Identity / Brand Strategy / Pitch Deck / Prototyping
Category
Logistics & Technologies
Client
Asia Pallet Express
Visual Identity
To communicate APX's position as a leading Asia's LTL network provider, we have created an instantly recognizable and memorable corporate symbol, along with a dynamic logotype that interacts with our brand identity. The use of sharp edges and circles in the design reflects the technological mindset of the company, as well as the focus on unity, connection, and flawless program execution.
Emotional Angle
APX is transforming behaviors and patterns to facilitate the growth of communities in size. Local transportation businesses are finding it challenging to compete with large market competitors, especially multinational corporations, primarily due to limited technology and funding. As a result, APX work alongside them to provide seamless door-to-door services for LTL shipments to and from any location in Thailand.
