Bangkok Diagnostic Centre
BDC is Bangkok’s premier independent diagnostic imaging center, offering seamless, transparent care through advanced technology and trusted expertise. We partner with local hospitals to provide timely, accurate diagnostics.
Services
Visual Identity / Web Design / Pitch Deck
Category
MedTech / Radiology Services
Client
BDC Bangkok
Visual Identity
BDC's visual identity was carefully developed through stakeholder interviews and experimentation. The brand palette features light pastel purple complemented by vibrant purple accents—soft tones that evoke calmness and care, while the bolder purple conveys trust, innovation, and expertise. This balanced combination creates a welcoming atmosphere that reflects the clinic's commitment to compassionate, high-quality diagnostics.
Logo & Symbol
Our circle symbolizes unity and the expanding network we're building together. It embodies our commitment to seamless connections, meaningful collaboration, and creating an inclusive healthcare experience that brings everyone together.
